Is The Bad Blood Over? Taylor Swift Could Be Returning To Spotify
Taylor Swift might just be making a dramatic return to Spotify. Two years ago, the ‘Bad Blood’ singer pulled her entire catalogue of music from the Swedish streaming giant’s libraries. But now, as revealed by Spotify’s Head of Music in a new interview, that might be about to change.
Speaking to Music Week, George Ergatoudis, Spotify’s Head of Music and formerly BBC Radio 1 & 1Xtra’s Head of Music confirmed that he’d been in talks with Taylor’s label about bringing her catalogue back.
"Nothing's guaranteed, but I met up with [Big Machine president/CEO] Scott Borchetta personally and had that conversation with him," Ergatoudis said. "It's not a lock-in, but I've got every reason to be very optimistic Taylor Swift will be coming back to Spotify.
“I'm not saying it's done, but the indications are good, put it like that."
We’ll be the first to say yes, please can the bad blood end?We want to stream the hell out of 1989 all over again. And again. And again.
Back in 2014, Taylor Swift was 24 when she decided to pull her entire back catalogue from Spotify, arguably the biggest source of music consumption in the world, in a row over music royalties.
At the time, Swift was one of Spotify’s most popular artists. It was a huge move, and could have proved costly for Swift. But, as we reported earlier today, Taylor Swift is actually 2016’s highest-paid musician, so obviously it didn’t. It didn't hurt her even a little bit.
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