Recruitment manager Ricky Martin has won this year's The Apprentice after 12 weeks of gruelling business tasks.
The part-time professional wrestler's niche recruitment business plan impressed each of Sir Alan Sugar's 'heavies' during the tough interview phase, despite having made some surprisingly bold statements at the start of the process.
In his personal statement, Ricky not only compared himself to Thor (with Lord Sugar "the Godfather"), he also suggested he could "teach an old dog new tricks".
Lord Sugar's 'enforcer' Claude Littner described Ricky's claims as "crass, obnoxious and infantile", but was won over the simplicity of his business plan and eventually confessed he was 'mesmerised' by Mr Martin.
With the interviews done and dusted, the four finalists faced Lord Sugar himself in the boardroom.
First out was Jade Nash, whose giant telesales call centre idea had Lord Sugar worried about unfavourable headlines.
Next to leave was Nick Holzherr. Although his intelligence and experience was not in question, the interviewers and Lord Sugar alike questioned the viability of his one-click ingredients-buying business model.
That left Ricky and fine wine investor Tom Gearing to battle it out for the £250,000 investment.
Though Lord Sugar was briefly tempted by the 'devilment' of 23-year-old Tom's wine hedge fund idea, in the end he plumped for the 'safety' of Ricky's recruitment business.
An ecstatic Ricky said afterwards: "Lord Sugar and I are going to be a powerful force to be reckoned with."