The Valleys Natalee, Lateysha and Jenna Give Welsh Visitors A Warm Welcome
The girls can be seen on traffic-stopping signs at the Welsh border...
The Valleys has – quite literally - put Wales on the map with its cheeky new road signs starring the show’s Natalee Harris, Lateysha Grace and Jenna Jonathan.
To mark a new series of The Valleys – which kicks off tomorrow night (25 February) – MTV has given the traditional ‘Welcome To Wales’ road signs a make-over.
The new double-sided, traffic-stopping, road signs feature Natalee, Lateysha and Jenna with the slogan ‘Hello Boyos’, a reference to the Wonderbra ads from the mid-90s, which featured a scantily-clad model Helena Christensen above the line ‘Hello Boys’.
The back of the signs also features an eye-popping surprise for eagle-eyed commuters checking their wing-mirrors, giving on-lookers a “360 view of the show’s best assets.”
The signs are currently being trialled on the A465 and will be rolled out at several other crossings on the Welsh border.
MTV UK’s VP of Marketing, Jo Bacon, commented: “We wanted to extend a warm Welsh welcome to everyone entering the country and put an entertaining spin on the boring traditional signs that clog up our roads.”
"I hope we succeed in putting a smile on the faces of passers by and if people like what they see then they can see a lot more by tuning into The Valleys on MTV!”
The Valleys brand new season 3 is back tomorrow night (25 February) at 10pm on MTV.