Snoop Dogg Criticises The Voice Format
Rapper claims it won't produce stars as big as One Direction...
And the rapper compared the show unfavourably to Simon Cowell's productions, saying they produce a higher calibre of star.
The Daily Star quoted him as saying: "The Voice don't understand that you need more than a voice to be an artist. You could have the best voice ever, but be as boring as hell.
"I don't see it producing a One Direction or Susan Boyle. Simon Cowell knows how to put a show together."
Last year the hip-hop star claimed that he had been approached by Simon Cowell to be a judge on The X Factor, but had refused.
The final of the UK version of the show is happening this weekend.