The Voice Beats BGT In Final Head-To-Head Clash
BBC show pulls in almost twice as many viewers as its ITV rival...
Between 8pm and 8.20pm, when the two shows battle to win viewers, 11.8 million Brits tuned in to The Voice, while BGT grabbed only 5.8 million during the same period.
With the battle phase due to start next week and guest stars already being lined up for the live shows, it's likely the show will win more and more followers.
So it's little wonder that ITV have decided to shift Britain's Got Talent to a new Saturday night slot to avoid direct competition with its BBC rival.
As of next week, BGT will start at 8.30pm, while The Voice will continue to air on BBC1 at 7pm.