The Voice & Britain's Got Talent To Go Head-To-Head!
Both shows will premiere alongside each other later this month...
Set to be the hottest ratings war sinceStrictly Come Dancing,Simon Cowell's talent show will go head-to-head with The Voice - which features Jessie Jand Will.I.Am as coaches - after moving its time from 7.45pm to 7.30pm.
The Voice has already been shifted from a 7.15pm start time to 7pm in a bid to avoid clashing with BGT, but ITV have now decided to air the programme alongside its rival for 50 minutes.
However, there is still time for either broadcaster to make a change to the schedule, allowing the shows to miss each other.
BGT, which features SiCo, David Walliams as judges, has already seen its premiere date brought forward by two weeks, with the series normally making its debut in April.
A BBC source has since told The Gaurdian: "It is disappointing they chose to launch Britain's Got Talent on the same day as us. To not even meet us halfway on avoiding any sort of overlap is incredibly competitive."
The Voice coach Danny O'Donoghue has previously told the Daily Star that he's not worried about the competition from BGT, stating: "The quality of everything is as good as it can be.
"No expense has been spared, from the set to all the production. I'm so confident, happy and excited about The Voice I don't think we need to worry about what other shows are doing,"
The Script frontman continued: "The BBC have done a great job of picking a team of perfect professionals who are well trained in what they do.
"The quality of talent on the show is just unbelievable. Everybody who is on it can sing, there are no novelty acts."
Back in January, Simon Cowell addressed the threat to BGT from The Voice, telling Digital Spy: "I recognise [The Voice] as a challenge. The BBC must be confident because they have put it up against this show,
"They want to make a competition out of it. So we've got to make [Britain's Got Talent] better. Everyone benefits because of that."