The Weeknd Cuts Ties With H&M Over Offensive Shirt
The 'Secrets' singer made the announcement on Twitter...
The Weeknd has publicly separated with H&M after seeing a "deeply offensive" ad on the fashion giant's website.
After releasing two collaborative collections together, last night the singer vowed to cut ties with the company as he shared the shocking photo on Twitter, which shows a black child wearing a green jumper branded "coolest monkey in the jungle."
Catch up on the latest headlines with MTV News below...
While social media has blasted the 'racially insensitive' ad ten times over, The Weeknd said it all to well himself in his concise statement.
Sharing the photo to his 8 million followers, he said: "Woke up this morning shocked and embarrassed by this photo. I'm deeply offended and will not be working with @hm [H&M] anymore."
The 'Starboy' singer first collaborated with H&M last year and they went on to release two capsule collections during their partnership, with the most recent dropping in September.
He is one of many stars to team up with the Swedish retailer as they have also released fashion lines with Madonna and Beyoncé in the past decade.
Most recently Nicki Minaj worked with H&M as the face of their 2017 holiday campaign, starring in their festive commercial and ads.
When business and money is involved these decisions could be difficult to make but we commend The Weeknd for taking a stand in what's right.
Words: Ross McNeilage
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WATCH THE WEEKND'S 'CAN'T FEEL MY FACE' VIDEO BELOW
And she'll always get the best of me, the worst is yet to come
But at least we'll both be beautiful and stay forever young
This I know, yeah, this I know
She told me, "Don't worry about it"
She told me, "Don't worry no more"
We both know we can't go without it
She told me you'll never be in love, oh, oh, woo
I can't feel my face when I'm with you
But I love it, but I love it, oh
I can't feel my face when I'm with you
But I love it, but I love it, oh
And I know she'll be the death of me, at least we'll both be numb
And she'll always get the best of me, the worst is yet to come
All the misery was necessary when we're deep in love
This I know, girl, I know
She told me, "Don't worry about it"
She told me, "Don't worry no more"
We both know we can't go without it
She told me you'll never be in love, oh, oh, woo
I can't feel my face when I'm with you
But I love it, but I love it, oh
I can't feel my face when I'm with you
But I love it, but I love it, oh
I can't feel my face when I'm with you
But I love it, but I love it, oh
I can't feel my face when I'm with you
But I love it, but I love it, oh
She told me, "Don't worry about it"
She told me, "Don't worry no more"
We both know we can't go without it
She told me you'll never be in love, oh, oh, woo
I can't feel my face when I'm with you
But I love it, but I love it, oh
I can't feel my face when I'm with you
But I love it, but I love it, oh
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