Beyonce Announced As The New Face Of H&m
Beyoncé made her debut as the new face of high street fashion chain H&M, appearing in their summer 2013 adverts. The superstar lounged on a deck chair in the Bahamas as she posed in key pieces from the collection during the "fantasy and glamour" themed photo-shoot with famed fashion photography duo Inez van Lamsweerde and Vinoodh Matadinand…
Donald Schneider, creative director of H&M, reportedly said: "H&M’s summer campaign starring Beyoncé is an epic fantasy, with glamour, drama and also a sense of paradise. It was amazing to watch her on the shoot make it all look effortless – a quality that makes her such an icon for women around the world. The campaign is the essence of Beyoncé, and also the essence of H&M this summer."
In addition to the 'Beyoncé as Mrs Carter in H&M' print ads, B will also appear in a TV commercial which is rumoured to feature a new song by the singer called 'Standing On The Sun'.
Last year the 31-year-old caused a store when it was reported that she was paid a cool $50 million to become Pepsi's celebrity ambassador; so far there has been no confirmation to how much she earned for her H&M campaign.
H&M's high summer 2013 collection will be released in May.
Words: Akilah Russell (@akilahrussell)