Bun B Talks Sneakers, Grime And Giggs!
The Wrap Up caught up with legendary rapper and one half of the Southern hip-hop duo UGK, Bun B, at New York’s Sneakerpedia launch party, where he talked about his love for sneakers, how he had to save up for his first pair, and how important it is for the UK music scene to stand up tall…
With a whole host of collaborations under his 'OG' belt, which includes Drake, Jay-Z, Rick Ross and our very own Dizzee Rascal – to name but a few, it’s no surprise that Bun B takes a fond interest in keeping some special footwear to cover his toes, making sure that he keeps his feet stuck firmly to the ground. Reminiscing back to his humble begins and growing up in the Southern part of the States, having the freshest trainers wasn’t exactly the easiest thing to get.
"I’m old enough to remember the first release of the Jordan, and how insane the concept was to ask your mother to buy you a new shoe," says Bun B. But now that he’s in a position to buy as many pairs of sneakers as his heart desires, the rapper has now accumulated quite a collection. With the new launch of sneaker-dedicated website, Sneakerpedia, fellow sneakerheads are now able to also share their stories.
"Sneakerpedia gives people an opportunity to see different moments in time; this is what it’s all about. We’re taking it back! All walks of life are going to be able to come together, and the site also has a factor of education and interest in the creation and art itself, rather than just how much sneakers are worth. That’s really what all it’s about for me."
Clothing, sneakers and music are very much intertwined in today’s culture, and they tend to play a vital part in personal identification when it comes to the hip-hop music, which has gone on to spread throughout the world in different forms. With Bun B, along with the late Pimp C, being one of the first US acts to reach out to the UK’s developing underground music scene, how does he feel about its ever-growing success today?
"When you give yourselves a title like UGK (Underground Kings) you have to appreciate and take note of all aspects of the underground. That involves the grime scene, D&B, dubstep and other types of underground musical genres. When it came to working with Dizzee Rascal, it was very much what we were doing over here and we got how the UK was receiving it and perceiving it."
He continues: "I thought it was important that someone from America acknowledged the UK scene at some level. Now, we have a lot more connections with the likes of Giggs, Tinie Tempah and Chipmunk – who are making a big impact over in the UK and people are taking note of that over here now. The problem isn’t the music, it’s the human learning of how to support people to make them number one in the charts and on the radio stations and video channels, it’s all a process. Tinie’s been doing well over here, I actually met him in Selfridges (the Louis Vuitton store) over in the UK and he’s a cool guy."
Are you a fellow sneakerhead like Bun B? If so, then head over to www.sneakerpedia.com and share your sneaker story!
Stay up to date with Bun B on Twitter – www.twitter.com/BunBTrillOG
Words: Laura Brosnan (@Hyperfrank)
Online editing: Joseph 'JP' Patterson (@Jpizzledizzle)