Chipmunk: "i Was The One Who Could Do It..."
As Chipmunk aims to raise his profile in the States, he sat down with The Wrap Up’s very own Editor, Joseph 'JP' Patterson, for an exclusive chat for the iconic American publication, Billboard. In the interview, Munk talks about making pop-friendly music and how he, along with a few other MCs, was able to break down certain barriers…
"At the time, I wanted to make that type of music because it was a step that had to be taken," Chipmunk said. "I was the one who could do it, so I did it and reaped the highest rewards that I possibly could from it. It was something that I really wanted to do. I wasn't pressurised into doing it and it was something that I knew would take me to the next level.
"If you were young, black and an MC, and your song wasn't pop, then you weren't getting on the radio. But it's not that time now. The radio boundaries have been broken down by certain MCs at the time. People like me, Dizzee Rascal, Tinchy Stryder and N-Dubz broke that radio core down and made the perception of an MC go forward."
Chipmunk, real name Jahmaal Noel Fyffe, has worked with Keri Hilson, Chris Brown and Trey Songz on his latest album, ‘Transition’, so it would be easy for him to take his eye off the ball when it comes to the UK music scene. But he admits that he continues to be inspired by the array of UK talent: "Tinie Tempah is doing really well. Dizzee Rascal is the godfather, for me. But what Tinie is doing is inspirational."
Words: Stephen Almond (@LFCSteAL)
Online editing: Joseph 'JP' Patterson (@Jpizzledizzle)