Jay-Z Explains Reason For Roc Nation Album Delays
In a revealing interview with Angie Martinez on her Hot 97 show, Jay-Z has given a fascinating insight behind the success of his Roc Nation record label. Jigga insists that allowing time for his artists to grow is one of the key reasons why Roc Nation has been so successful...
While fans of J. Cole have grown increasingly impatient at having to wait for the release of his debut studio album, Jay-Z insists that allowing time for Cole, and his other Roc Nation protégés, to build themselves up as artists before releasing an album is a much better option than forcing them into a studio to record and then rush out sub-standard singles...
"For me, if you're gonna come sign to Roc Nation, just realise it's going to take a second. I'm into artists. I'm not really into putting a single out. It takes a minute to build artists. It's just true. You can't come off the street and make a classic. Rarely does that happen. Lauryn Hill was in the business for 700 years before she put out 'The Miseducation Of Lauryn Hill'. She had to go through some things. You have to go through some things."
Jigga also explained that the rest of 2011 is going to be an extremely busy time for his record label. Bridget Kelly has already released her debut single, ‘Thinking About Forever’, and that will be closely followed by Hov’s eagerly-anticipated joint project with Kanye West, ‘Watch The Throne’, which is due for release on August 8. J.Cole and Jay Electronica will also be releasing new material in the coming weeks.
"J. Cole is pretty close, he's coming out in September. He's got a great album. Jay Electronica is working on a great album as well. He's pretty close. Bridget Kelly just released her debut song."
Words: Stephen Almond (@LFCSteAl)