Mary J. Blige Reveals Burger King Ad Criticism Broke Her Heart
Mary J. Blige has spoken about the controversial advertisement involving herself and Burger King, saying that the criticism that followed the April ad 'crushed her spirit.' The ad intended to promote Burger King's new and improved menu and saw Mary on top of a table belting out the ingredients to a chicken wrap over the melody of her then newly released song 'Don't Mind.' The backlash was ruthless and hours after it was posted, Burger King pulled it from the internet, later citing music-licensing issues...
However, the comments which flooded onto the video were said to be why it was taken down. During a recent interview with NYC radio station Hot 97 she admitted how deeply the whole incident hurt her: "I pulled back and watched everyone and everything, [because] it's just something that I thought would've been a great branding opportunity. I went online to listen to the remix that I did with Fat Joe, I'm looking for 'Another Round,' and all I could see is Burger King, chicken and buffoonery, and it just broke my heart."
She continued by stating: "I understood the laughter and the jokes and the stuff that was happening — you're supposed to do that when something like that happens — but the thing that hurt me is when people were starting to say vicious, negative things that didn't have [anything] to do with that."
Mary also revealed that a few people reached out to her during the aftermath of the incident as she went through a stage of "wanting to crawl under the bed". The singer was apologetic over the advertisement, stating: "I want to apologize to everyone that was offended or thought I would do something so disrespectful to our culture. I would never do anything like that purposely."
Words: Kristian Galea (@KrisSoAppalled)