Ne-Yo Vows Not To Repeat Euro-Pop Mistake On Next Album
In a candid interview with VIBE.com, Ne-Yo has admitted that he made mistakes on his 2010 album, 'Libra Scale'. The 31-year-old R&B singer-songwriter was heavily criticised by R&B purists, who accused him of selling out on the genre when the lead single from his last album was the Euro-pop styled, 'Beautiful Monster'...
In the interview, Ne-Yo brands the majority of current dance-inspired music as a "burger" and accepts "partial responsibility" for the part he played in the explosion of the number of artists releasing Euro-pop tracks.
He said: "I don't know what it is about America, but we have a tendency to take something that's genuine and turn it into this commercialised, processed s***. That's what’s going on with the dance craze. People are reproducing it in mass production and now it's a f****** burger. I take partial responsibility for that and I understand I had an audience that liked to hear me on that type of stuff."
While Ne-Yo is scathing in his opinion of Euro-pop, he is not anti-dance music and he seems certain that he has found a new niche market involving the genre: "Right now, my current struggle is trying to find the new that. I can do the dance thing, but I have to find the new version. I feel like I've found a slight crack in the door."
The Grammy-winning artist, real name Shaffer Chimere Smith, also revealed that while
2008 was the 'Year Of The Gentleman' fans will see more of an edgier side to him in 2011: "I can only be so rough and tumble; that's just not really my personality. But at the same time, I know how to live in that gray area, be a nigga that knows how and when to be both. So, yeah, I'm in the process of trying to put together an album that speaks from the mentality of Mr Gray."
As Ne-Yo searches for his 'Mr Gray' persona, he spoke glowingly about the artist who has mastered the art of the alter-ego, Mrs Jay-Z: "Beyoncé is definitely carving out her own place in history."
Will Ne-Yo’s words prove to be the final nail in the coffin of the Euro-pop craze? Only time will tell.
Read the full interview: H E R E
Words: Stephen Almond (@LFCSteAl)