Sway’S Special Delivery
Hey! You guys good? Sway here again to update you all on what’s been going on in my busy world over the last month. It's been a mad four weeks, very fast-paced but very positive. People have really been receiving the new single, 'Level Up', well. I've got a lot of confidence in my music, but you never really know if people are going to feel the same way until it's out there...
I wasn't sure at first, with Flux Pavillion having produced it, if people weren't going to be happy that it wasn't a dubstep tempo, despite the energy and sound, but it seems like we've been able to marry the two genres of dubstep and hip-hop together. Fans on both sides of the music spectrum have been feeling it so that's a win, win for me. I mentioned in my February column that there was going to be a lucky individual in my video to 'Level Up'. For those of you who have seen it, you'll now know I was referring to Tubes from 'Soccer AM'! I've known him for around three years, since my first time on the show, and we actually did a song together back in the day – which we had a lot of fun with.
We had twelve treatments come through for the video and I liked two, because they went the way that I was thinking. They both revolved around winning and we opted for the lottery win in the end, the other was a casino treatment. The casino pitch was more common, but nobody's ever really used it as a concept for a music video so I thought it was a great angle. I was set to play the lead character on the original treatment but I told the director that I wanted more of a narrative role and to get Tubes to play the lead. The week we were planning to film, he was actually fully booked interviewing footballers and the label were on at me to get it done without him, but we managed to bend some rules to make it happen and it was great!
As well as the video dropping, you can actually go and pre-order the single from iTunes now. Remixes of the track comes courtesy of Blame, Sigma, Fake Blood, Sunship and Cahill. We put a wish list together of who we wanted to remix and they all came through! The Fake Blood remix has been big and it’s been played on BBC Radio 1 a few times, but they're all getting love and I'm not surprised because people are loving the original. There are also another two mixes to come on another single bundle on the release date, one is with Lady Leshurr and we've totally changed up the concept of the track. Leshurr sings the hook, despite not wanting to at first. She didn't think she could sing, but everyone in the studio thought she was crazy good. The other remix on that bundle is with a UK rapper people have wanted me to work with for a long time, but I'm not going to give it away (laughs). I have been in the studio with Kano, but it's not him (laughs).
As well as my video, you also might have seen me make a cameo in Skepta's video for 'Make Peace Not War'. We're label mates, but it's more than that. There's a massive mutual respect for each other and I wanted to come through and show my support and the unity for the scene. He has a powerful fanbase and it could be a massive record for him. It's a great vibe and I've got a lot of love for Boy Better Know. I also played at Proud2 at the O2 recently, which I mentioned I was excited about in my last column. That was loads of fun! We threw a few curve balls in for the crowd, playing songs like 'Park Life' to throw them off guard, but they were great and really enjoyed it. I've got three massive shows coming up now: XOYO in London on April 12, then some lead dates for my mini ‘Level Up’ tour in Glasgow on April 15, and Manchester Academy on April 21. Please come along if they're close to your home town!
I’m off now, but I’m looking forward to catching up with you all next month. 'Level Up' would have been released by then, so make sure you head over to iTunes and get your copy!
Sway was speaking to James Walsh (@JW_DittoMusic)
Online editing: Joseph 'JP' Patterson (@Jpizzledizzle)