Swizz Beats Takes On New Job Role At Lotus
Adding to his resume, alongside his new Reebok Classic sneaker venture, Swizz Beatz will now be indulging in the luxuries that purr "vroom", as he takes on a new job role in the automobile industry. The super-producer has been named the new Vice President of Creative Design and Global Marketing for British company, Lotus...
"Like Group Lotus, he means business," said a rep for Lotus in a statement. "He’s a risk taker with considerable credentials, including music producer, rapper, designer and painter." He’s the perfect man to add to the Lotus line-up."
Swizzy also adopted an arts school in his Bronx, New York hometown and was named Producer in Residence at New York University. The former Ruff Ryders producer also designed a shoe line for Christian Louboutin and watches for Audemars Piguet. He also showed his love for wheels very early on when he starred in a commercial for Aston Martin.
Words: Shabazz (@_KingShabazz_)
Online editing: Joseph 'JP' Patterson (@Jpizzledizzle)