The Life Of A Trapstar
Hello! I’m the man behind the mask. I’m the man behind the brand which some of you may have heard of, Trapstar London. A lot of people know me as Mikey Trapstar, and a lot of people don’t know me at all. Each month, I’ll be letting The Wrap Up into my busy world of fashion and music, and I hope that you’re all gonna enjoy the ride...
So I was walking down the street the other day, naturally repping Trapstar, and a young guy who was also wearing Trapstar looked at me like, 'Who is this dude wearing the same brand as me?' I smiled to myself. In the beginning, Trapstar and the 'It’s A Secret' brand was really supposed to be a secret. From humble beginnings, myself and my two business partners set out to create a brand that was true to us.
We wanted to make clothing that we would actually wear, clothes that referenced us and like-minded people around us. I built my brand on the idea of it being a secret because we wanted to preserve the brand to a limited few, but it ended up attracting more people. I won’t hate on that, though. We started out just printing T-shirts, selling limited numbers at places in London like Nike 1948 and various pop-up stalls. We soon had to move to an online shop due to the high demand.
We've now been supported by people from around the UK and even internationally! We would have never imagined stars such as Rihanna, Wiz Khalifa, Fabulous, Angela Simmons, A$AP Rocky, Chris Brown, Tyler, the Creator, Dappy, Tinie Tempah, Eliza Doolittle wearing our clothes and showing us love. Never in a million years! Then there's some amazing up-and-coming talent like Blade Brown, Piff Gang, Ash Catch’em and G FrSH who religiously rock our garments, too.
We’re a lifestyle brand, so we later decided that we wanted to move into other areas. Our 'Trapstar Invasion Tour' took us to cities like Birmingham and Bristol, and our aim was to reach more people. Boy, did we do that! Everyone around the UK showed us a lot of love on that tour. In December 2010, we opened our flagship store in the heart of west London’s iconic fashion destination, Portobello Road. A year later, the shop is still going strong and it acts as a hub for people from all over to come and get the Trapstar experience.
In 2011, we put on shows for the likes of Mac Miller and Maybach Music’s Stalley – which we later found out was their first ever performances in London. We’ve always wanted to host events, so it’s been fun doing that. 'The Chronicles' is a video diary that we put together - we just wanted to share the day-to-day goings on with our audience - so you'll be able to see some footage from our events and what really goes on in the life of a Trapstar.
Check out this month’s exclusive video below, and I’ll catch you all next month with some more Trapstar living!
Words: Mikey Trapstar (@TrapstarLDN)
Online editing: Joseph 'JP' Patterson (@Jpizzledizzle)