Wrap Up And Watch Out: A*m*e
17-year-old A*M*E (pronounced Amy) has entered the pop world in 2012 in a big way. With her new song, 'City Lights', gaining fans across the board, the London youngster – who is originally from Sierra Leone – takes some time out of her busy schedule to chat all things pop with The Wrap Up’s Leanne Joseph...
The Wrap Up: Hello! So, you're the latest girl in UK pop music to cause a stir. What is it about you that separates you from other pop artists currently out there?
A*M*E: I'd say I’m different because I’m trying to bring something back, but I'm trying to bring it back in a different way by giving it a little twist. I'm bringing a bit more attitude, feistiness and a lot more fun to the pop world! Not a lot of today's pop artists reach out to the 90s and make it fun, fresh and modern, but that's what I'm trying to do.
TWU: What musicians from the 90s era would you say influenced you to make the music you make today?
A*M*E: Everyone from Tina Turner and Blondie to Madonna. I also really loved bands like Take That and Westlife, all of those are in my little collection.
TWU: Being so young, what made you not go down the route of doing TV talent shows?
A*M*E: For me, it would be too easy. It wasn't challenging at all! You go on there, it’s instant and you wind up on the same route as every other artist that’s been on there – I wanted to try the hard way. For me, it was more of trying than just going on a talent show and saying, 'Yeah I can sing.' I thought I'd go down the harder route. Even though you’ll get knocked down, you just have to get back up and keep on going and eventually you’ll succeed.
TWU: You recently released your first music video for 'City Lights', which features Bartoven and is produced by MNEK. How did you end up working with those guys?
A*M*E: MNEK, I've known him for about two years now. I met him through school friends and I met Bartoven through working with MNEK and going to the studio. Secania Hudson had written the chorus and the hook to the song, and then sent it to my managers and the label. The label really liked it and thought that I should work on it, so we got in the studio with Secania and MNEK and 'City Lights' was made. It was a bit to singy so we thought we’d add a rap in it, that’s where Bartoven came in.
TWU: What is it about pop music that made you want to make it?
A*M*E: The fact that most of my influences were from pop made me want to make it, so I knew that I was definitely going to go down that route. I just really liked the fact that most pop songs make you feel good; they're feel-good anthem tracks.
TWU: You have a very distinctive look, but how did your style evolve into what it is now?
A*M*E: It’s all from what influences me. I’m influenced by the kids of today and everything from the 90s. Even some 60s fashion is coming back now! It’s all about not worrying so much as what others perceive you to be and doing what you want to do. It seems like everyone’s trying to be a rebel, breaking from what’s normal and wearing different clothing. Music and style go hand-in-hand so, seeing as I’m inspired by everything from back in the 90s, it made sense for me to bring it all back and have a little bit of fun with it. I’ve become a lot more vintage these days. When I was into hardcore pop, I was very rough and Camden-looking, so I’ve tried to make my style much more light pop, arty and brighter.
TWU: And lastly, what can we expect from you for the rest of 2012?
A*M*E: I'm on a schools tour at the moment and after that's done, I'm looking forward to getting more music out there and playing some more shows. Exciting times ahead!
Check out A*M*E’s online magazine: H E R E
Stay up to date with A*M*E on Twitter – www.twitter.com/TheOfficialAME
Words: Leanne Joseph (@Leanne_Joseph)
Online editing: Joseph 'JP' Patterson (@Jpizzledizzle)