Tinder Is Going To Start Charging A Subscription Fee
New 'freemium' option to allow special privileges...
How can you put a price on love? Well actually it's quite easy if you're a big fan of Tinder: it'll be £3.99 per month - or £14.99 if you're aged over 28.
The basic app will still be free, but today sees the launch of "Tinder Plus" - a deluxe paid-for version with a few juicy treats being lined-up for subscribers.
So what will you get for your money?
First there will be an "Undo" button - allowing users to backtrack if they mistakenly flick past a potential match.
This is apparently the most-requested feature by users of the app. And non-paying customers will no longer get unlimited right swipes either.
The other big bonus is a "Passport" feature allowing users to find matches in locations other than where they are at that moment.
And subscribers will also be able to hide advertisements served on the app.
Co-founder Sean Rad told the Evening Standard: "There are users that are just so active — they are just almost addicted to the platform.
"These features aren't something that everyone is going to want to use, and we sort of don't want everyone to use them."
Britain is claimed by the company to be the most active large country (more than 25m population) to use the app.