BIG NEWS: IKEA Might Be Opening Stand-Alone Restaurants
A place for dating rather than relationship destruction? Meatballs are coming.
You might want to sit down on that very comfortable POÄNG chair that took you 5 hours and approx 3.5 arguments to build - because it’s being reported that IKEA are planning to open stand-alone restaurants.
Yes, no longer will you have to drive 45 minutes to your nearest store for a plate of meatballs and a slice of Daim cake, because IKEA could be bringing the mountain to a town near you.
Let’s face it - 60 percent of the reason anyone goes to IKEA is for the food (people who shop there without a cafe pitstop are the devil’s children) and now the Swedish furniture giant wants to capitalise on the popularity of its in-house dining.
According to a new report from Fast Company magazine, IKEA sold 1.8 billion dollars worth of food in 2016 alone. The report also found that 30 percent of customers went to the store JUST to eat, which really does prove that not all heroes wear capes.
“We’ve always called the meatballs ‘the best sofa-seller,” Gerd Diewald, who runs Ikea’s food operations in the U.S, told Fast Company. “Because it’s hard to do business with hungry customers.”
Gerd, you couldn’t be more right.
Apparently, they company has already tested pop-ups in London, Oslo, and Paris, although it could be a while until we’re making a reservation for two at our local IKEA restaurant.
“I firmly believe there is potential. I hope in a few years our customers will be saying, ‘Ikea is a great place to eat," said Michael La Cour, Ikea Food’s managing director "And, by the way, they also sell some furniture.”
Fantastiska nyheter (that’s ‘amazing news’ in Swedish).
By Lizzie Cox