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Starbucks Open World’s Biggest Location In Shanghai

It’s yuuuuuuuuge - and ‘fully immersive’...

At some point in the distant future, the big bosses at Starbucks might turn to each other, nod with quiet satisfaction, and say: ‘Enough. Enough now.’

But today? Today is not that day.

Starbucks Roastery Shanghai

[Starbucks]

Starbucks Roastery Shanghai

Instead, they’ve opened the WORLD’S BIGGEST STARBUCKS in Shanghai, which also happens to be the ‘first fully immersive coffee experience in Asia’.

What does that mean? A fair question, and unfortunately the answer is not ‘you are dressed all in brown before being encouraged to act out the life cycle of a coffee bean.’

In actual fact, the new location not only serves hot beverages, but also delivers a ‘multi-sensory coffee experience’, in which customers can point their phones at stuff within the shop, and learn more about them via an augmented reality app.

Starbucks Roastery Shanghai

[Starbucks]

Starbucks Roastery Shanghai

What do you mean you just wanted a latte? Get your phone out and start learning you absolute heathen.

The store also features an 88 foot coffee bar (the longest in the world), 30,000 square feet, a 3D printed tea bar, and a ceiling made of 10,000 handmade wooden hexagon-shaped tiles. Fancy.

This is the world’s second Starbucks Roastery - where coffee is manufactured (aka roasted) and packaged onsite - the first having opened in Seattle (aka the birthplace of Starbucks), 3 years ago.

Starbucks Roastery Shanghai

[Starbucks]

Starbucks Roastery Shanghai

Bet your little local Starbs seems well boring now, doesn't it?

'By Lizzie Cox'

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