Starbucks Open World’s Biggest Location In Shanghai
It’s yuuuuuuuuge - and ‘fully immersive’...
At some point in the distant future, the big bosses at Starbucks might turn to each other, nod with quiet satisfaction, and say: ‘Enough. Enough now.’
But today? Today is not that day.
Instead, they’ve opened the WORLD’S BIGGEST STARBUCKS in Shanghai, which also happens to be the ‘first fully immersive coffee experience in Asia’.
What does that mean? A fair question, and unfortunately the answer is not ‘you are dressed all in brown before being encouraged to act out the life cycle of a coffee bean.’
In actual fact, the new location not only serves hot beverages, but also delivers a ‘multi-sensory coffee experience’, in which customers can point their phones at stuff within the shop, and learn more about them via an augmented reality app.
What do you mean you just wanted a latte? Get your phone out and start learning you absolute heathen.
The store also features an 88 foot coffee bar (the longest in the world), 30,000 square feet, a 3D printed tea bar, and a ceiling made of 10,000 handmade wooden hexagon-shaped tiles. Fancy.
This is the world’s second Starbucks Roastery - where coffee is manufactured (aka roasted) and packaged onsite - the first having opened in Seattle (aka the birthplace of Starbucks), 3 years ago.
Bet your little local Starbs seems well boring now, doesn't it?
By Lizzie Cox