Remember when Amazon literally just sold books? No, us either. Grandma? Anyway, the company continues its quest for world domination this week, with a new physical IRL store that only stocks items customers have rated four stars or above on the site.

So basically they’ve done the hard work for you, and made splashing out on totally unnecessary but oh-so-essential products even easier. Sweet.

Called Amazon 4-Star (how long did it take marketing to come up with that one?), the store opened in New York this week - with the current stock averaging a tasty 4.4 star review.

But what’s up for sale? Apparently a whole plethora of goods, ranging from Amazon’s own devices (natch) to toys, games, kitchen and home products.

This isn’t a pop-up either, it’s set to become a fixture in the SoHo neighbourhood of Manhattan - and undoubtedly the ‘go-to’ spot for Christmas shopping this year.

The shop will even have a "frequently bought together," table - something the company has always highlighted on its website.

Ooh it’s like stepping into the internet in real life. How novel.