This Travel Agency Will Scan Your Subconscious to Reveal Your Dream Destination

Think you know where you want to travel next? Think again - because UK travel group TUI say they’ve developed new technology to discover where in the world your subconscious actually wants to go.

Yep.

It could all get a bit Harry Potter in the Sorting Ceremony couldn’t it? ‘Not Benidorm, not Benidorm, please not Benidorm’.

Called Destination U, the program plays a two-minute video showing various people enjoying different travel activities, while tracking subtle facial reactions using cameras directed at 149 different points on the face.

It works based on the theory that viewers will reveal their true, subconscious thoughts via these subtle reactions, providing the software with enough information to reveal their dream destination.

The technology is apparently still in the prototype phase, but could end up being available over webcam - allowing anyone to see where they really want to go.

Ladies and gentlemen, is this the future?

By Lizzie Cox