UB40 Urge Brits To ‘Come Back’ To The Caribbean
The region is suffering following a series of devastating hurricanes...
Remember that UB40 song ‘Come Back Darling?’ Well it’s literally come back - and all in the name of a great cause.
The British reggae band have teamed up with Virgin Holidays to re-record the music video for the 1998 (yes, 1998 - feel old yet?) hit, to encourage tourists to ‘come back’ to the Caribbean following a series of devastating hurricanes this year.
The Caribbean Tourism Organisation (CTO) predicted that Irma, Maria and Jose (sidebar: who decides what to name hurricanes?) will impact tourism to the tune of $138 million in lost expenditure, which isn’t exactly small change.
Add to that the fact that new research by One Poll shows one third of UK consumers surveyed claiming they are now less likely to holiday in the region, and the future looks grim.
Enter, UB40 and Virgin Holidays, who filmed a new music video - shot on location in Antigua - to reassure visitors that the Caribbean is still very much safe, and help tourism in the region recover.
Ali Campbell, UB40 frontman, commented: “Our music is inspired by the beautiful Caribbean islands and, of course, it has always been close to our hearts. Putting a whole new meaning to the lyrics of ‘Come Back Darling’ has been a brilliant experience – and we hope it lands the message amongst the Great British public that Caribbean locals really do want them to ‘come back’.
Secretary General of the CTO, Hugh Riley, said: “Much of the region has bounced back and the damage, whilst catastrophic to some islands and people, was isolated. For those areas that still need help rebuilding, it’s tourism that will help to fund these efforts and we would urge British tourists to ‘come back’ to one of the most beautiful regions in the world.”
Virgin Holidays Managing Director, Joe Thompson, added: “Virgin Holidays works incredibly closely with tourism authorities across the region and want to put the Caribbean back on people’s radar for their 2018 holiday. The islands are as stunning as ever and the misconception that the whole region has been devastated needs to be addressed.”
Want to help, you can start by watching the video - but WARNING: you’ll have your credit card out and booking a holiday before you even know it.