Posh and Becks better watch out, for Union J's JJ Hamblett, his girlfriend Caterina Lopez (yep, totally maybe related to J-Lo) and their son Princeton are launching a new fashion and lifestyle project.

Yeah we have no idea what that actually means either.

Sneak Peak.... Enjoy! #wearethehambletts

Posted by We Are The Hambletts onFriday, 21 August 2015

But judging by this very fancy teaser video, it's a whole lot of glam and pristine white jeans as Princeton steals the show with his cute little face.

What we can be sure about is that the project is called 'We Are The Hambletts' after the family wrote the caption: "Sneak Peak.... Enjoy! #‎wearethehambletts."

And they might even go global...

Watch this space!