Indie record label Upside Down charts the twists and turns of a label that seemed to act more like a rock group than most of its acts - hosting drug fuelled office parties that went on for days, squaring up to the major labels (and often coming off best), and having a signing policy based more on whether McGee was a fan rather than potential for sales.
Gaining unprecedented access to those that worked at the label, contemporary journalists and many of the labels acts themselves, director Danny O'Connor's doc includes interviews with the likes of Noel Gallagher, Bobby Gillespie, and members of JAMC, Ride, Teenage Fanclub, MBV and Super Furry Animals.
It's a gripping tale, well paced and held together by some great tracks, McGee's infectious enthusiasm, and industry legend BP Fallon, who appears repeatedly as a disembodied head.
Understandably for a documentary that covers the best part of two decades, many of the label's acts don't get a look in, and the focus is very much on Creation's successes rather than its (often spectacular) failures.
These are minor quibbles however, and Upside Down is essential viewing for anyone even remotely interested in one of the most influential players in the UK music scene.
Upside Down is available now to buy on DVD and BluRay.

'Gavin Cullen'