John Lewis' Christmas Ad Band Vaults Ask The Store To Stop Funding Hate
Will John Lewis pull their ads from right-wing newspapers anytime soon as a result?
Vaults, who recorded the track for John Lewis' 2016 Christmas advert, have posted an open letter on Twitter asking the store to stop funding hate. What does this mean? Please allow us to explain in less than three minutes.
What is the ‘Stop Funding Hate’ movement?
Stop Funding Hate is a campaign that lobbies large companies to take their advertising money out of vulgar areas of the press – those that peddle hate and fear – and place it elsewhere.
They’ve already had some success. Earlier this month, Lego agreed to stop its Daily Mail promotions following a post written by a father of a six-year-old, which described the links between the pair as “wrong”.
@StopFundingHate We have finished the agreement with The Daily Mail and are not planning any future promotional activity with the newspaper
— LEGO (@LEGO_Group) November 12, 2016
Okay, so why is Stop Funding Hate lobbying John Lewis?
At the moment, John Lewis places adverts in specific newspapers – The Sun, The Daily Mail and Daily Express - that have been (rightly) accused of publishing divisive hate campaigns. Stop Funding Hate is asking the company to cease this activity.
And how do Vaults come into this?
Vaults are supporting Stop Funding Hate’s campaign to get John Lewis to remove their ads from right-wing newspapers.
Posting on Twitter, Vaults said that they were “incredibly grateful” to have been involved with John Lewis’ latest ad and that they think the high street chain is “a great company”, but they felt compelled to put their support behind Stop Funding Hate.
“The idea by Stop Funding Hate to use the power of consumers to influence big companies to redirect advertising funds,” said the band, “seems to us a sensible way for the compassionate public to get through to these papers with their humanitarian message and we can only support them in their campaign.”
A letter to our followers x pic.twitter.com/DNqYMozQbe
— Vaults (@vaults) November 25, 2016
That’s a pretty decent thing of Vaults to do
It is. Vaults have even said that they will be “donating any funds we receive personally from the advert […] to the incredible ‘Help Refugees’ charity.”
A bunch of good eggs, that Vaults lot.
Listen to your favourite tracks no matter where you are with the MTV TRAX music app. No ads, no limits, no monkey business. Download it now for FREE at mtvtrax.com.