Despite this year’s series of The X Factor suffering its lowest ratings since 2006 and none of The Voice stars enjoying chart success, Will hopes the British public aren’t becoming bored of singing talent shows.
He stated: “It would be sad if they were over, because then what does the music industry have? It’s the only thing we have left and unfortunately we need them all.
“Shows like The X Factor, The Voice, American Idol, Britain’s Got Talent and America’s Got Talent are the real record companies.
“One Directioncame from X Factor so they’ve produced hit monsters, so it’s not over when you’re still finding monster talent.”
And what has Will bought his best friend Cheryl Cole for Christmas this year? “I’ve got her a custom i.am+ in a cool Cheryl colour.”
Will.I.Am’s i.am+ foto.sosho camera accessory for iPhone 4/4s is available exclusively at Selfridges.