America's Next Top Model alum Lisa Marie D'Amato has welcomed her second child to the world - and broadcasted the thing as it happened on Facebook Live.

Because this is apparently what we do now.

The star, who rose to fame in the fifth season of America's Next Top Model, brought friends, family and fans into the delivery room with her by streaming the joy of childbirth. While husband Adam Friedman, doctors and nurses crowd around to aid the delivery, Lisa remains remarkably together throughout.

And thankfully for anyone reading this whilst munching on a bowl of cereal, the whole thing's filmed from some decidedly SFW angles.

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The Birth of Venice Sire

Posted by Brendan Vaughn on Thursday, September 22, 2016

We suppose it was only a matter of time until someone broadcast their entire birth via Facebook Live, but what next?!

The mind boggles.