McDonald's Are Offering To Pay Musicians In Chicken Nuggets
Despite being worth almost 100 billion dollars, McDonald’s would rather not pay artists they ask to play for them...
South by Southwest (SXSW, to those in the know) is an annual music showcase in Austin, Texas. Long famed for being ‘the’ place to hear the best new music, it has recently become diluted by branding and sponsorship.
Last year, for example, Doritos hosted their own stage - a brand whose only association with music is kick starting the career of a group of OAP mariachi singers. According to reports, Lady Gaga was paid $2.5million to appear at the festival.
This year one of the biggest corporations in the world, McDonald’s - famous for hiring Pharrell Williams and Justin Timberlake to write and sing its notorious ‘I’m Lovin’ It’ theme tune - have got their own SXSW spot. But the bands invited to play the Maccers stage will get nothing more than a Happy Meal in return for their hard work.
Lured in with the promise of being ‘POSSIBLY’ mentioned on the fast food giant’s social media accounts, New York band Ex Cops have posted an open response to their invite to play.
Including the glaringly obvious statement: “At the very least a big corporation like McDonald’s can at least pay their talent a little,” Ex Cops member Brian Harding declines the invite in a Facebook post that has since been shared over 1,000 times.
You can read it in full here:
McDonalds have hit back with a snarky retort, insinuating they'd done nothing wrong and suggesting that the fuss was over nothing but a #slownewsday.