The #BellybuttonChallenge Has A Rival & It’s Called #BoobsOverBellyButtons
And this one’s actually beneficial to your health!
The Bellybutton Challenge is continuing to sweep Weibo and the rest of the internet, but while the craze for being able to wrap an arm around your waist to touch your bellybutton refuses to die, it does have competition: #BoobsOverBellyButtons.
Those clever types over at lingerie brand Curvy Kate have started the trend to counteract the Bellybutton Challenge, but also to encourage girls to check their boobs regularly, to help stop breast cancer in its tracks.
Working with UK Breast Cancer Awareness charity Coppafeel!, Curvy Kate have already seen social media users posting snaps of them having a good feel of their boobs, which seems like a more proactive use of time than the #bellybuttonchallenge.
Nice work, ladies!