X Factor Sam Callahan 'Breaking Rules'
Newspaper claims that hopeful's web shop infringes on merchandise rule...
Sam Callahan is reported to have broken rules preventing contestants on The X Factor from selling their own merchandise.
The hunky hopeful, who was recently reported to have been snogging rival Tamera Foster, is claimed by The Sun to have been flogging mugs, keyrings and clothes in his own online shop.
He recently tweeted: "You can now buy the sparkly #TeamCallahan T-shirts that my Mum and sister wear every wkend to The X Factor live shows!"
Prices in Sam's online emporium range from £4 to £35 and his "Callafans" can even buy a signed picture of him posing topless in a Union flag for £12.
A pink T-shirt with "future Mrs Callahan" on the front and diamontes attached is priced at £20.
A spokesperson for ITV told the paper: "Whilst in the competition, contestants are restricted from entering into any personal commercial arrangements without prior consent."
It is not known whether any action is being taken by show bosses.