Fox Apologises For X-Men Poster Showing Jennifer Lawrence’s Character Being Strangled
The studio was heavily criticised for using 'casual violence against women' for promotion
Twentieth Century Fox studios have issued an apology after they were highly criticised for their X-Men: Apocalypse billboard posters, which showed imagery of Jennifer Lawrence’s character, Mystique, being strangled by Oscar Isaac’s character, Apocalypse.
Critics came forward to slam Fox for using ‘casual violence against women’ to promote the film, including actress Rose McGowan, who told The Hollywood Reporter: “There is a major problem when the men and women at 20th Century Fox think casual violence against women is the way to market a film.
“There is no context in the ad, just a woman getting strangled. The fact that no one flagged this is offensive and frankly, stupid. The geniuses behind this, and I use that term lightly, need to to take a long hard look at the mirror and see how they are contributing to society.
“Imagine if it were a black man being strangled by a white man, or a gay male being strangled by a hetero? The outcry would be enormous. So let’s right this wrong. 20th Century Fox, since you can’t manage to put any women directors on your slate for the next two years, how about you at least replace your ad?”
In a statement of apology issued to THR, Fox said: “In our enthusiasm to show the villainy of the character Apocalypse we didn’t immediately recognize the upsetting connotation of this image in print form.
“Once we realized how insensitive it was, we quickly took steps to remove those materials. We apologize for our actions and would never condone violence against women.”