MTV Base Comes To Africa
MTV Base Comes To Africa
Tuesday, August 1, 2006 - 07:28
Today sees the launch of the 100th MTV Channel as MTV Base comes to Africa.
The channel launches at 6pm today UK time (8pm Central African Time) marked by a formal switch-on ceremony in Johannesburg, South Africa. Africa's MTV Base will kick things off with a specially composed rap by X-to-the-Z Xzibit.
"MTV Base as the company's 100th channel is the most anticipated launch in our history - it's our first dedicated African service and takes MTV's global footprint to every region of the world," said President of MTV Networks International Bill Roedy.
"MTV Base celebrates the diversity of vibrant music culture across Africa, while offering rich, creative inspiration for MTV's global network."
DL
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