Are UK Artists Being Put At A Disadvantage By Streaming Playlists?
The President of Polydor Records says that they are...
So how exactly are streaming playlists making life more of a struggle for UK artists, particularly new talent?
"Playlists are skewed towards US artists, which makes it harder to break UK talent," Ben Mortimer told the BBC.
"Everyone knows this is happening and we're working 24-7 to figure out how we can fix it.
"It's a conversation that's going on in rooms in every streaming service and in every record label."
Olly Murs has also spoken out about the challenge facing new UK artists in the streaming age. Speaking to Digital Spy, Olly said: “I think it's hard now for any artist - especially UK artists - to get a No.1.
“I feel like the chart now, for breaking new artists, is harder, because the songs have to be incredible.
"I do think it's the way forward, but for example, my song has been No.1 on the radio airplay chart for the last couple of weeks, and that's amazing for me - it's huge.
"The radio chart doesn't help on the main chart, whereas with streaming you have to be on certain playlists for it to have effect. So then a Spotify or Apple Music playlist would be the equivalent of us listening to a radio playlist.”
Because of these challenges, will it become more difficult to break UK artists in the future? In his interview with the BBC, Mortimer said that breaking new artists will take more effort than before.
“You have to put out more music and put on more shows before you get noticed.
“But that's not necessarily a bad thing. It's what the Beatles did. They were tucked away in Hamburg for two years learning their craft, then they were great when they came out.”