People Are Really Mad With The Fine Bros For Their Decision To License 'React' Videos On YouTube
They've lost a whopping 80k subscribers over the palaver.
There's been a big divide in Team Internet this weekend and after news that YouTube greats The Fine Bros have decided to license out their 'react' video format to other creators, they've faced quite the backlash from fans and vloggers alike.
Having created their brand around their iconic 'Kids React', 'Teens React', 'React Gaming' and similar reaction-based videos, they took to YouTube last week to reveal a special announcement.
The gist of this is that their company, Fine Brothers Entertainment, will now be licensing out the 'react' video format globally.
Although Beni and Rafi Fine explained that the intention of this is to make "a huge step for the entire global media industry," not everyone seems quite as convinced and there are plenty of doubters who think this might actually be a step backwards for the community.
At a first glance it seemed that by licensing the format, anyone who makes a 'react' format video on the platform might have to share ad revenue earnt from views with The Fine Bros. On top of this, news then broke that the Fine Bros had apparently also trademarked the use of the word 'react', suggesting that anyone making reaction videos on YouTube could now be infringing their rights.
It's actually not quite that simple, but while the FAQ from the Fine Bros on this states, "we do not hold a copyright on reaction videos overall," many were concerned that this could see other reaction videos made by creators from outside their network taken down in the future - especially after some users started reporting videos using the word 'react' in the title had been taken down due to copyright infrigement claims.
Naturally this has caused a lot of conversation between creators, with many questioning what right The Fine Bros have to claim ownership over reaction videos in general. Further to this, what The Fine Bros' 'react' video format actually covers seemed unclear, meaning that there was a fair bit of confusion over just what this all meant and whether they were talking about reaction videos as a whole or just their own group of formats.
Luckily they took to YouTube once again with a video called 'Update', which explains a bit more about what they mean by licensing their formats and 'react' videos in general.
So the gist is that this is intended to be a positive step and shouldn't stop you making reaction videos yourself at all. Still, the miscommunication does seem to have created a slight loss of confidence for some in their content and at least according to one video documenting real time subscriptions, The Fine Bros lost a whopping 80,000 subs during the palaver.
But what do you make of all of this? Let us know your thoughts with a tweet to @MTVUK.
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