YouTube Outline Repercussions For Users Who Upload Harmful Content
The Logan Paul controversy has prompted the company to update their community guidelines.
It looks like YouTube are starting to implement a bunch of new measures that will make it harder for content creators to publish offensive content and earn advertising revenue through all the outrage clicks.
After Logan Paul faced widespread condemnation for posting a video of a suicide victim in Japan’s Aokigahara Forest, The Daily Dot are reporting that a series of new rules are coming into place that will hopefully usher in the dawn of a new era on the platform.
Let's get checking out an update from MTV News...
Users who violate the terms of agreement will face immediate repercussions, with a blog posted by the company titled "Preventing Harm to the Broader YouTube Community” outlining a series of potential consequences for people who defy the regulations.
While the statement didn’t directly mention Logan’s name, YouTube admitted that “a handful of users” who damaged the "reputation" of content creators had prompted the changes in their community guidelines.
"Recently, we faced situations where the egregious actions of a handful of YouTubers harmed the reputation of the broader creator community among advertisers, the media industry and most importantly, the general public.
“In light of this behaviour — and our commitment to tighten our policies and communicate them more quickly and transparently — we’re introducing new consequences to apply in the rare event when one creator’s actions harm the entire community."
So what does this actually mean for YouTubers who post offensive content?
The punishments include removing a channel from the Google Preferred program, suspending all advertisements on the user’s page, and removing a channel’s ability to be recommended on YouTube; which would basically erase it from trending pages, or watch next suggestions.
All of the above would directly impact on a creator’s ability to earn an income through advertising revenue, and would likely crush the environment in which clicks are directly correlated with financial success.
Sounds good to us. Thoughts to @MTVUK.