BABY-G from 1997 still stashed in your bedroom at your mum's house? Well now's the time to dig it out, as the iconic watch brand celebrates its 21st birthday with new zine, Pretty Tough.

Tapping some of London's finest talents, including Fat Buddha Yoga founder Jessica Skye, Illustrated People creative director Phoebe Lettice Thompson and stylist slash fashion editor Kylie Griffiths, the zine was made in collaboration with creative collective Anti-Agency.

"BABY-G has literally been the dream brand for us to work with!" say Anti-Agency'sLucy Greene and Pandora Lennard. "They’re a huge part of our childhood nostalgia, but it’s also having a massive resurgence with all our models today.

"These girls are bad ass and cool and it’s the same with BABY-G being Pretty Tough. We wanted to make a magazine that reflected the aesthetic of our teenage years but combine it with the current digi obsessed world. It’s a collection of the coolest, toughest girls, but sugar coated with emojis and nostalgia.”

Check out our exclusive snaps from the Pretty Tough zine in the gallery above and get a new battery put in that BABY-G, ASAP.