Simon Cowell is continuing his quest for world pop domination by targeting the enormous Latino market in the Americas.

The music mogul has appealed for would-be singers aged 14 and over to try out for La Banda - a series he's masterminding on US Spanish-language channel Univision.

He tweeted: "Auditions now open to be part of the ultimate Latino boyband. If you know someone who could be a star? Go here http://labandaoficial.com

"The show airs on Univision this September. This show could give someone the chance of a lifetime. And you know dreams really can come true!"

And he later added: "Me complace anunciar que las audiciones para formar parte del nuevo boyband latino están abiertas. ¡Inscríbete ya! "

Don't buy a plane ticket just yet though, however good your Spanish is, because hopefuls must live in the United States or Puerto Rico.

The winners will land a contract with Syco Music and Sony Music Latin.

Squiddly and Diddly have a new friend. Meet Freddy. pic.twitter.com/182sPwPh8y

— Simon Cowell (@SimonCowell) January 29, 2015

In other SiCo news, the 55-year-old multi-millionaire has also shared a snap of his newest family member - a Yorkshire terrier named Freddy.

Tweeting a pic of the new arrival with his existing dogs, he wrote: "Squiddly and Diddly have a new friend. Meet Freddy."